Gaston County Public Library
2025 - Branding & Collaboration
Gaston County Public Library is a local library located in Gastonia, NC. During my junior year, I rebranded the company to create a unified, playful, and community-focused identity. I referenced the library's large, eye-catching interior staircase as part of the visual identity. Additionally, I created mockups for the brand, including row markers, business cards, and promotional handouts. After completing the rebrand, I collaborated with a younger, sophomore designer, coaching them on brand usage and acting as their lead designer as they used the assets to create more mockups.
Playful | Academic | Accessible | Shared | Community